The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing […]
Instagram has become one of the most used social media platforms, recently surpassing 700 million monthly users, putting it ahead of many of the most popular social networks including Twitter. Instagram is fast becoming vital for brands to use to assist with reaching their target market. 60% OF INSTAGRAM USERS HAVE USED THE PLATFORM TO […]
Facebook Live has introduced video metrics including total minutes viewed, total number of views and total engagement (reactions, comments and shares) for public videos on profiles with 5,000 or more followers, and a video permalink for pages to point viewers to current live streams as well as all archived video for that page, both live […]
DEFINITION Content marketing provides your clients with the beneficial information they desire before, during and after your company services have been required. There is a constant increase of advertisement clutter across numerous media platforms and your clients/audience rely on good content by genuine sources for valuable and useful information. IMPORTANCE Content marketing is a key […]
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Instagram is a valuable addition to your marketing strategy, more than 400 million people use Instagram per month which means there is a mass of content being published every day, your brand can focus on quality of photos/videos, the aesthetic of the accounts and consistency of posts. One of the best ways to gain company […]
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.