The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. You should optimize your site to serve your users’ needs. One of those users is a search engine, which helps other users discover your content.


Your customers are likely to use different terms than your trade colleagues when referring to your services/goods. The process of keyword research provides a rounded understanding of key phrases, search terms, and online demand for your products/services.

All business owners and managers intending to market online should know how to run keyword research. I suggest free keyword research tools like Google’s Keyword Planner, which requires that you have an AdWords account (this is free to join), and Übersuggest, a Google suggest scraper tool. If you have the funds, then the paid keywords research tools worth trying are SEMRush and Wordtracker


You don’t have to start a blog, but start publishing your own content on a scheduled basis. Scheduling weekly, bi-weekly, bi-monthly, or monthly updates is my recommendation – consistency is key. Write content people want to share on Facebook, Twitter, Pinterest and other social networks. You can also re-write old content and consider republishing old posts as new posts.


Join Google+ and then figure out one or two other social media platforms to hone in on. You have lots of options to choose from, like Facebook, LinkedIn, Twitter, Pinterest, and more. Social media enables you connect with your customers, publishers, and an audience for the content that you produce. Understanding and nurturing these relationships would swiftly produce results and help your SEO in the long run.


Familiarize yourself with SEO by reading a factual SEO guide and then subscribe to an SEO blog, here are some of KJS Media’s recommendations:


Moz’s Beginners Guide to SEO

Search Engine Land’s SEO Guide

Google SEO Start Guide

KISSmetrics’ guide to SEO


Moz’s Whiteboard Friday

Google Webmasters YouTube channel


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