Instagram has become one of the most used social media platforms, recently surpassing 700 million monthly users, putting it ahead of many of the most popular social networks including Twitter. Instagram is fast becoming vital for brands to use to assist with reaching their target market.

60% OF INSTAGRAM USERS HAVE USED THE PLATFORM TO RESEARCH A COMPANY

Minimal but impactful: By having an established tone of voice on your Instagram business page, you will be able to build trust and familiarity, while also expressing the personality behind your company.

Character limit: Although Instagram provides a 2200 character limit on captions, the text is cut off after 3-4 lines, requiring a user to click “more” to view the text in its entirety. This can be avoided by putting the most relevant and captivating information/text first, and putting the hashtags at the end.

SOCIAL MEDIA POSTS HAVE RECEIVED 86% HIGHER TRAFFIC WHEN USING 40 CHARACTERS OR LESS

Being successful on Instagram is easier with the right strategy for your company. Ensure you use all the available tools strategically including using your captions well. This can lead to engagement and interaction with your target market.